Plant-Based Protein Market Opportunities and Strategic Developments
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The global plant-based protein market is on a strong growth trajectory, projected to rise from US$14 billion in 2024 to nearly US$23 billion by 2031 , expanding at a CAGR of 7% . This surge reflects a fundamental shift in consumer preferences as more individuals adopt vegetarian, vegan, and flexitarian diets. Rising health awareness, environmental concerns, and lifestyle changes are reshaping how people consume protein worldwide. Market Outlook and Growth Drivers The market expansion is anchored in three key growth determinants: Health and Nutritional Benefits Research consistently highlights the positive health outcomes of plant-based diets. Proteins sourced from plants have been linked to reduced risks of heart disease, high blood pressure, type 2 diabetes, and certain cancers. Lower cholesterol levels and better weight management further fuel demand, as health-conscious consumers seek alternatives to animal proteins. Environmenta...